How do you treat my information if I check out on QVC.com without entering a password?

When you place an order on QVC.com without entering a password, QVC collects the same type of information from you and treats it in the same responsible way as if you had entered a password, because when you place an order, we automatically create a QVC account for you. In order to view or change the information on your account, you'll need to create a password and log in to the My Account section on QVC.com.

Please read through this Privacy Statement to learn what kinds of information we collect about all of our customers, users, and visitors; how we use that information and with whom we may share it; and how you can access and change our information about you.

What personal information do we collect from our customers?

We gather personal information about our customers so we can better serve you, and we make reasonable efforts to ensure the security of your personal information and to treat that information responsibly. We collect the personal information that you give us voluntarily or in response to our request when you choose to purchase a product from us or use one of our services. For example, when you register with QVC, we'll ask you to provide information such as your name, email address, physical address, and phone number. Registration with QVC is generally required to make a purchase or to use one of our community functions, such as posting a message on a community forum or submitting a product review. Similarly, we'll ask you for contact information if you use our notify-a-friend program or if you request that we send you eNewsletters or other promotional notices or seek information or assistance from us.

If you purchase a product, we'll also ask you for financial information, such as your QCard® or other credit card number, and for a billing address and a shipping address.

Additional personal information may be collected from you in connection with your use of certain optional services and features we offer. For example, if you register for QVC's mobile services, we'll ask you to provide information such as your cell phone number and the name of your mobile provider, as well as the payment method, billing address, and shipping address you want to use for any purchases through this service. You'll also be requested to specify payment and shipping information in advance if you want to purchase items using a speed purchase feature. Similarly, entering one of our contests or sweepstakes, submitting an employment application, or using one of our community functions may involve our collection of further personal information from you, such as your social security number and chosen nickname. If you sign up to receive Today's Special Value® emails, messages, or eNewsletters, you may be asked to provide information concerning your personal interests. We may also collect personal information from your creation of wish lists or reminders.

If you're a member of one of our third-party affinity programs, we may also collect personal information from you about your membership and your purchases from us.

What other kinds of personal information do we collect?

If you ask us to ship a purchase to somebody else or you use our notify-a-friend feature, we'll ask you to provide the name and address or email address of the person to whom you're sending or recommending the product, as well as your name and contact information.

We may also obtain personal information about you, such as contact information; updated address and shipping instructions; and credit information from agents, consultants, contractors, carriers, and other third parties. We may also collect contact and other information about prospective customers.

Additionally, our system keeps track of technical information about your computer or mobile device, such as the browser type and version, browser plug-in types and versions, and operating system of your computer, the Internet Service Provider (ISP), or other provider you use to access certain of our services, and your internet protocol (IP) address, location, and time zone setting. To help us understand the use of our services by our visitors and improve your shopping experience and to aid us in marketing and managing our services, we also automatically collect information as to how you were directed to them, how you navigate around them, what products you browse, and your purchasing activities.

How do we collect this information?

When you register with QVC, we compile the personal information you give us about yourself into an individual profile, adding other personal information about you to that profile as we obtain it. We also collect information about your purchases and other uses of our services as they occur. Interactions with our services may be monitored, recorded, and retained for our use, and we may use third-party service providers to collect, store, and analyze information you provide when you use or interact with our Services.

Personal and other information about prospective customers may be collected by us or obtained from our business partners or other third parties.

We automatically gather other information (including the technical information identified above) when you access certain of our services, including through the use of cookies and web beacons.

How do we use tracking technology?

We and our service providers may use a variety of tracking technologies that collect usage information whenever you interact with our services. We may combine certain automatically-collected information with other information we obtain about you, which may include data we obtain from external parties. We or external parties may collect personal information about your online activities over time and across different online services when you use the services. We may use tracking technologies and personal information that we have collected to enable our services to function, for analytics and research to improve our services and product offerings, to determine your location, for security, for marketing and online behavioral advertising, and for our other business purposes. Please see below for more information about some of the tracking technologies that we use.

Cookies enhance our ability to serve you. Basically, they're pieces of text that a website stores on your computer—an identification code of sorts. This cookie can be accessed by the website when you revisit it.

We use two types of cookies: session cookies and persistent cookies. Session cookies terminate shortly after you terminate your internet session. Persistent cookies are stored on your hard drive until they expire or are deleted. Both types of cookies help provide an enhanced user experience since they recall your use of the Internet and our services, shopping preferences, shopping cart information, and your password.

We understand that not everyone wants to permit the use of cookies. The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting cookies and how to disable cookies, but we recommend that you leave cookies turned on so that you can take full advantage of the shopping features we offer.

You may also review "HOW GOOGLE USES INFORMATION FROM SITES OR APPS THAT USE OUR SERVICES", (located at www.google.com/policies/privacy/partners/ ).

In addition to cookies, we use other data collection tools in the operation of our services. Web beacons, a data collection tool, are small, transparent graphics that are placed on web pages to track how visitors arrive at a website and what they do there. We also use other data collection tools and similar technology, such as pixels.  These data collection tools together with cookies measure and track customers' visits to and browsing activities at our websites and other websites and to compile sales and statistical data. For example, beacons let us know when a purchase is made on one of our websites by a member of one of our third-party affinity programs and when a purchase is initiated by an advertisement we placed on a third party's website, such as TikTok. This information assists us in marketing and managing our websites and enhancing your shopping experience.

What if you don't want to give us personal information?

Personal information is required for you to make a purchase, request information or assistance, or take advantage of certain services and features we offer, such as QVC's mobile services and desktop applications, our notify-a-friend feature, community functions, contests or sweepstakes, or online employment applications. If you don't want to provide personal information through use of these online services and features, you're free to look for products offered through any of our marketing channels and provide personal information for a telephone order by calling 888-345-5788 toll-free or by visiting one of our stores. We respect the confidentiality of all your personal information as described in this Privacy Statement, whether you give it to us over the telephone, at one of our stores, or via any other means.

How do we protect our customers' personal information?

QVC participates in the VeriSign Secured Seal Program. All of your personal information is encrypted by Secure Sockets Layer (SSL) software when it's transmitted to us via the Internet to any website address beginning with https. We maintain the servers that store this information in a facility with restricted access. We also truncate your credit card number to the last four digits when we communicate with you about your order.

How do we use information about our customers?

We use your personal information to process your orders. This includes, for example, contacting you to confirm your order, fulfilling it, and shipping it. We may also contact you about your order.

Additionally, we'll use your contact information to send you eNewsletters or other promotional notices, or to respond to requests for information or assistance from you.

If you're a member of one of our third-party affinity programs, we'll use and disclose your personal information to administer and manage that program. Similarly, if you choose to participate in certain services or features we offer, such as QVC's mobile services and desktop applications; our notify-a-friend feature; community functions; and contests or sweepstakes, we'll use your personal information to administer and manage those services and features.

We may also use your personal information to improve our service to you; to customize the content you see; and for research, marketing, and other business purposes. For example, we periodically review customer information as part of servicing our accounts. We may also contact you from time to time to inform you of the services that we offer and to gather information about how we can improve them.

Finally, we analyze information we obtain automatically, including from cookies and web beacons, concerning our customers' use of, access to, and navigation of our services and their browsing and purchasing activities to improve, customize, and market our services and content; to enhance our customers' shopping experiences; and for research, marketing, and other business purposes. If you sign up for our text messaging program, cookies may be used to personalize your experience (e.g., send you personalized text messages such as shopping cart reminders).

How do we share customers' personal information with third parties?

In order to receive and process your orders and requests, we may provide your name, address, and other personal information, such as your email address and phone number, to other entities, such as credit card companies and package delivery services (for example, American Express, Visa, UPS, and USPS). Similarly, if you order a product that is shipped directly from another company, or offered by us in conjunction with another company, we'll share personal information about that order with the other company.

We may use third-party agents, consultants, and contractors to perform business functions on our behalf, including customer service, credit review, account servicing, customer research, marketing and online advertising, provision of IT services, and records maintenance. We give these entities access to our customers' personal information to perform these functions for us.

Additionally, we share personal information about you when you voluntarily use certain optional services and features we offer. For example, if you're a member of one of our third-party affinity programs, we'll share information concerning your purchases from us with the organization running that program. If you ask us to send a particular product to another person or use our notify-a-friend feature, we'll tell that person we're sending the product or email at your request. If you participate in a contest or sweepstakes or submit an employment application, we may share the information you submit with others assisting us in the administration of that feature. If you use one of our community functions, the content of your posting will be available to all other participants and will be accompanied by your username or chosen nickname.

It's possible that QVC or part of its business or one of its affiliates could merge with, acquire or be acquired by another business entity and your personal information could be among the assets transferred. If this occurs, you'll be notified of the change by email or notice on this website or one of our other services.

We reserve the right to share personal information about you with our affiliates in the course of our business operations. We also reserve the right to share personal information about you when we believe this to be appropriate to comply with the law or in cooperation with legal authorities; to enforce the General Terms of Use governing use of this website and the terms and conditions governing the use of our other services; or to protect the rights, property, safety, or other interests of QVC and its customers.

If you make a purchase using QVC's Easy Pay program, QVC may disclose your information to a credit verification or risk assessment service provider which may use that information to provide credit verification or risk assessment services to QVC as well as use that information for other separate purposes of the service provider. Please review additional information about Easy Pay on our website if you have questions about credit verification or risk assessment. If a customer fails to make payments for purchases under QVC's Easy Pay program, QVC may sell the customer's account and information related to the account (including customer information) to a third-party collection agency.

How do we share other kinds of information about our customers with third parties?

We may share nonpersonal, non-individually identifiable information about our customers with the group of people with whom we share personal information, as well as with other third parties, such as vendors, advertisers, and marketing firms.

How can users check or change the information we collect from or about them?

Account Information and Preferences
While you cannot access or change the nonpersonal information that QVC collects, you can review your personal profile at QVC.com and correct or update it by going to the customer account section and accessing the specific type of information that you wish to correct or update. You can also subscribe to or unsubscribe from QVC emails, eNewsletters, and text messages by visiting the customer account section and accessing the type of communication service you wish to change.

Our customer service reps are also ready to assist you in checking or changing your personal profile or removing your name from our contact lists. You can reach them through links to customer service that appear throughout our services, by email, or by calling 888-345-5788 toll-free or writing to:

QVC, Inc.
Customer Service
1200 Wilson Drive
West Chester, PA 19380

Web Browser Settings

You can opt out of our use of cookies to recall information about you by setting your browser not to accept cookies or to disable cookies. Most browsers also offer additional built-in tools to help you manage, control, and delete cookies, including cookies used for advertising.

QVC supports the development and implementation of a standard "do not track" browser feature that provides customers with control over the collection and use of information about their web-browsing activities. Once a standardized "do not track" feature is released, QVC intends to adhere to the browser settings accordingly.

Analytics
QVC uses various service providers to collect and analyze certain information about our customers' browsing and purchasing patterns on various platforms and websites.

Online Behavioral Advertising
QVC participates in Online Behavioral Advertising (OBA), also referred to as Interest-Based Advertising (IBA), where ads are tailored to your interests. QVC works with service providers to help us collect non-personally identifiable information through our own cookies in order to deliver OBA display ads to our customers.

Facebook

If you're active on Facebook, QVC may also reach out to you with Facebook ads that are customized to your interests based on how you have interacted with our website and mobile apps. If you don't want QVC to present you with tailored Facebook ads, you can opt out through Facebook.

What are third-party affinity programs?

Occasionally, we participate in rewards programs with other business organizations where customers who are also members of these businesses will get a credit or a reward for their QVC purchases from the other member organizations. We also sometimes advertise QVC products on other services in the form of a link so that visitors can click over to our services and purchase the products if they're interested. In these situations, we share information about our customers' purchases with these other member organizations and other services under the contracts these entities have with QVC.

Do we collect personal information from children?

Our services are not intended for use by children, and the terms and conditions governing the use of our services require that you must be at least 18 years old to use them. In addition, we do not solicit or collect information from anyone who tells us that he or she is under 13 years of age.

The following sections relate to customers who live in states that have specific privacy laws and specific rights under these privacy laws.

However, we provide all customers with options to obtain a copy of personal data, delete personal data or correct personal data. To exercise these rights, please submit a request through our webform link or call us at 1-800-367-9444 (7am-1am Eastern).

For security purposes, we do not send sensitive information (like credit card numbers or other sensitive information) when fulfilling a request for a copy of personal data. And when we delete personal data, we may retain information to comply with our legal obligations or our records retention practices.

CALIFORNIA PRIVACY STATEMENT

This section is referred to as the " California Privacy Statement " and is provided in connection with the California Consumer Privacy Act (or “ CCPA ”). Some terms in this California Privacy Statement are defined in CCPA.

This California Privacy Statement describes our practices within the last 12 months regarding personal information about people who are consumers under CCPA. This California Privacy Statement does not apply to human resources information or business-to-business information. If you would like information about human resources data or business- to-business communications data, please reach out to your contact at our company.

This California Privacy Statement does not apply to information that is excluded from the definition of “personal information” under CCPA or to information or activity that is subject to exemptions under CCPA.

We may update our Privacy Statement or this California Privacy Statement from time to time or provide additional notices where required or appropriate.

This California Privacy Statement supplements our other privacy notices and policies and shall govern in the event of a conflict between this California Privacy Statement or other privacy notices and policies.

COLLECTED PERSONAL INFORMATION .

Categories of Personal Information . We collect personal information about users of our services who are California consumers including personal information in the following categories:

• Identifiers, such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers
• Personal information records (as described in Cal. Civ. Code § 1798.80(e)), such as name, signature, social security number, physical characteristics or description, address, telephone number, driver’s license or state identification card number, employment, employment history, bank account number, credit card number, debit card number, or other financial information, medical information
• Characteristics of protected classifications under California or federal law
• Commercial information, such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
• Internet or other electronic network activity information
• Geolocation data
• Audio, electronic, visual, thermal, olfactory, or similar information
• Sensitive personal information in the following categories:
  • Social security, driver’s license or state identification card
  • account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account
  • racial or ethnic origin
  • personal information collected and analyzed concerning a consumer’s health
• Inferences drawn from any of the categories of information identified above

Retention . We retain personal information and sensitive personal information in the categories above pursuant to our retention schedule, which is based on the purposes for which we collect and process the information, legal and regulatory requirements, and our legitimate business purposes.
SOURCES OF PERSONAL INFORMATION . We collect personal information from different sources, including:
Personal information we collect from you . We collect personal information that you provide directly to us. Personal information we collect in this way includes your identifiers, personal information records, characteristics of protected classifications, commercial information, audio, electronic, visual, thermal, olfactory or similar information, professional or employment-related information, non-public education information, and the categories of sensitive personal information described above with the exception of precise racial or ethnic origin.
Personal information we collect from other people . We collect some personal information about you from other people such as when a customer uses features in our services to refer friends and family to us by or when a customer purchases an item for another recipient. Typically, personal information we collect in this way may include your identifiers, personal information records, and commercial information.
Personal information we collect automatically . We collect some personal information automatically when you use our services, such as browsing and use information; information about devices that you use to access our services; and information collected through cookies, pixels, and similar technology. The categories of personal information collected automatically include identifiers, commercial information, internet or other electronic network activity information, geolocation data, and audio, electronic, visual, thermal, olfactory or similar information.
Personal information we create . We create some personal information when you use our services or in the operation of our business. This includes information that may be categorized as identifiers, commercial information, internet or other electronic network activity information, and inferences.
Personal information we collect from other companies . We collect personal information from other companies, including advertising networks, internet service providers, data analytics providers, government entities, operating systems and platforms, social networks, and data brokers. The categories of personal information we collect from these types of sources includes racial or ethnic origin.
PURPOSES FOR COLLECTING, SELLING, OR SHARING PERSONAL INFORMATION .
We collect, use, sell or share personal information for the following business or commercial purposes:

• Performing services, such as:
  • Account provision and maintenance, including creating and managing your account with us; providing customer service; verifying customer information; and providing other services in the course of our business operations
  • Product sales and fulfillment, including selling products; processing and shipping orders to you or to recipients you designate; managing returns; processing refunds; managing warranties
  • Customer service and communications, including responding to requests, comments, or questions through email, text message, telephone calls, postal mail, chat functions; maintaining user forms and product review capabilities; reviewing recorded calls or content of other communications for quality or customer service purposes; responding to requests for information and taking action that may be requested under CCPA
  • Marketing and advertising, such as contextual marketing and advertising; personalizing user experience and marketing, including targeted product display; targeted marketing and advertising through the services; marketing through emails, text messages, and other communications methods; re-targeted marketing and advertising across other websites, devices, and platforms; auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards; engaging in analytics to personalize user experience; managing and communicating through our presence on social media platforms and other platforms
  • Payment-related activities, including processing payments, checking creditworthiness, evaluating payment options, providing financing, managing installment payment programs, participating in private label credit card programs
  • Providing technology to enable use and operation of services; providing storage

• Maintaining and improving services and user experience, including:
  • Creating and updating applications, websites, and other features or functionality that we use
  • Debugging to identify and repair errors that may affect how the services function
  • Engaging in analytics related to improving services or user experience
  • Product safety or quality activities

• Fraud prevention and information security, including:
  • Measures to verify identity when an account is used for ordering or when the account is otherwise accessed
  • Helping to ensure security and integrity, including by detecting and responding to fraud or security incidents
  • Limiting payment fraud
  • Protecting against other malicious, deceptive, or illegal activity

• Short-term, transient use permitted under CCPA

• Internal research, including:
  • Developing and demonstrating technology
  • Conducting research, analytics, surveys, and focus groups to improve customer experiences, develop services and products, provide better marketing and advertising

• Other business purposes for which we provide notice, including:
  • Legal obligations, including prosecuting people responsible for fraudulent, malicious, deceptive or illegal activities; defending claims; notifying of product recalls or other issues related to products; enforcing and notifying of our terms and conditions, privacy statement, forum guidelines, and other policies and changes to such terms and conditions, privacy statement and other policies; and for records retention purposes

• Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, made, or controlled by us, and to improve, upgrade, or enhance a service or device that is owned, made, or controlled by us
• Any other purposes consistent with our applicable privacy statements

We collect, sell or share sensitive personal information for the following purposes:

• To perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services
• Helping to ensure security and integrity, including;
  • Enabling networks or information systems to detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information
  • Detecting security incidents, resisting malicious, deceptive, fraudulent, or illegal actions and helping to prosecute those responsible for those actions
  • Ensuring physical safety of natural persons

• Short-term, transient use permitted under CCPA

• Performing services for our business operations, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services for our business operations

• Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, made, made for, or controlled by us, and to improve, upgrade, or enhance a service or device that is owned, made, made for, or controlled by us

We do not use or disclose sensitive personal information for purposes to which the right to limit use and disclosure applies under the CCPA.

SALES OR SHARING OF PERSONAL INFORMATION . We sell or share personal information that is within the categories in the table below. Beside each category of personal information are the categories of third parties to which such personal information is sold or shared. Items of sensitive personal information are noted with an asterisk.

CATEGORIES OF PERSONAL INFORMATION SOLD OR SHARED	CATEGORIES OF THIRD PARTIES
Identifiers	Marketing and advertising Payment and collection services
Personal information records (as described in described in Cal. Civ. Code § 1798.80(e))	Marketing and advertising Payment and collection services
Characteristics of protected classifications	Marketing and advertising
Commercial information	Marketing and advertising Payment and collection services
Internet or other electronic network activity information	Marketing and advertising Payment and collection services
Geolocation data	Marketing and advertising Payment and collection services
Audio, electronic, visual, thermal, olfactory, or similar information	Marketing and advertising Payment and collection services
* Racial or ethnic origin	Marketing and advertising
* Personal information collected and analyzed concerning a consumer’s health	Marketing and advertising
Inferences	Marketing and advertising

As we require customers be 18 years of age or older to use our services, we have no actual knowledge of sales or sharing of personal information of consumers under 16 years of age.
DISCLOSURES OF PERSONAL INFORMATION FOR BUSINESS PURPOSES . We disclose personal information that is within the categories in the table below for business purposes. Beside each category of personal information are the categories of service providers and contractors to which such personal information is disclosed for business purposes. Items of sensitive personal information are noted with an asterisk.

CATEGORIES OF PERSONAL INFORMATION DISCLOSED FOR BUSINESS PURPOSES	CATEGORIES OF SERVICE PROVIDERS AND CONTRACTORS
Identifiers	Breach/fraud detection, prevention, and response Consulting and business services Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Marketing and advertising Order fulfillment Payment and collection services Research and analytics Security Shipping Social media platforms Technology services Temporary staff Website and application developers
Personal information records (as described in described in Cal. Civ. Code § 1798.80(e))	Breach/fraud detection, prevention, and response Consulting and business services Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Marketing and advertising Order fulfillment Payment and collection services Research and analytics Security Shipping Social media platforms Technology services Temporary staff Website and application developers
Characteristics of protected classifications	Breach/fraud detection, prevention, and response Consulting and business services Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Marketing and advertising Research and analytics Security Social media platforms Technology services Temporary staff
Commercial information	Breach/fraud detection, prevention, and response Consulting and business services Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Marketing and advertising Order fulfillment Payment and collection services Research and analytics Security Shipping Social media platforms Technology services Temporary staff Website and application developers
Internet or other electronic network activity information	Breach/fraud detection, prevention, and response Consulting and business services Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Marketing and advertising Order fulfillment Payment and collection services Research and analytics Security Shipping Social media platforms Technology services Temporary staff Website and application developers
Geolocation data	Breach/fraud detection, prevention, and response Consulting and business services Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Marketing and advertising Order fulfillment Payment and collection services Research and analytics Security Shipping Social media platforms Technology services Temporary staff Website and application developers
Audio, electronic, visual, thermal, olfactory, or similar information	Breach/fraud detection, prevention, and response Consulting and business services Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Marketing and advertising Order fulfillment Payment and collection services Research and analytics Security Shipping Social media platforms Technology services Temporary staff Website and application developers
* Social security, driver’s license or state identification card	Breach/fraud detection, prevention, and response Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Payment and collection services Security Technology services Temporary staff Website and application developers
* Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account	Fraud detection, fraud prevention, and security Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Payment and collection services Technology services Temporary staff Website and application developers
* Racial or ethnic origin	Breach/fraud detection, prevention, and response Consulting and business services Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Marketing and advertising Research and analytics Security Technology services Temporary staff Website and application developers
* Personal information collected and analyzed concerning a consumer’s health	Breach/fraud detection, prevention, and response Consulting and business services Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Marketing and advertising Research and analytics Security Technology services Temporary staff Website and application developers
Inferences	Breach/fraud detection, prevention, and response Consulting and business services Mandatory recipients (i.e., recipients with which we are obligated to share personal information) Marketing and advertising Order fulfillment Payment and collection services Research and analytics Security Shipping Social media platforms Technology services Temporary staff Website and application developers

FINANCIAL INCENTIVES . We may from time-to-time offer “ Incentives ” such as discounts on goods, discounts on shipping, prizes for participating in contests, and other similar incentives. In connection with offering Incentives, we may collect a name, email address, phone/text number, or other personal data, as further described in in the specific Incentive. To the extent that we collect personal data of a California consumer participating in connection with offering an Incentive, then the value of the personal data provided in connection with the Incentive is generally calculated as the value of the Incentive less our expenses in operating the Incentive program and other costs associated with our business activities related to the Incentive.

A California consumer participating in an Incentive may opt-in to the Incentive by following the method of participation used for the Incentive. California consumers also have the right to withdraw from an Incentive at any time through the methods described in the terms and conditions of the Incentive program. Additionally, if an Incentive is related to receiving marketing emails or marketing text messages, a participating California consumer can withdraw from the Incentive by unsubscribing from the relevant communications, using the methods described in our Privacy Statement.

CCPA RIGHTS . Following are rights of California consumers under CCPA. To exercise these rights, please submit a request through the form available here or call us at 1-800-367-9444 (7am-1am Eastern). Please note that, if you submit a request to know, request to delete or request to correct, you may be asked to provide 2-3 pieces of personal information that we will match against our records to verify your identity.

Deletion . A California consumer has the right to request the deletion of personal information we have collected from the consumer, but CCPA permits some personal information to be retained, notwithstanding a consumer’s deletion request.

Correction . Taking into account the nature of personal information and the purposes of processing personal information, a California consumer has the right to request the correction of the consumer’s personal information if it is inaccurate. You can request to correct personal information at the information above, and you can also correct some personal information by visiting your account page here on our website.

Right to Know . A California consumer has the right to request the disclosure of (1) the categories of personal information we have collected about that consumer; (2) the categories of sources from which that personal information is collected; (3) the business or commercial purpose for collecting, selling or sharing the personal information; (4) the categories of third parties to whom we disclosed personal information; (5) the categories of personal information that we sold, and for each category identified, the categories of third parties to which we sold that particular category of personal information; and (6) the categories of personal information that we sold, and for each category identified, the categories of third parties to which we sold that particular category of personal information.

A California consumer also has the right to request the specific pieces of personal information we have collected about that consumer.

Opt-out of sales or sharing .  A California consumer has the right to opt out of sales or sharing of personal information about that consumer. If you choose to use the Global Privacy Control (GPC) browser signal, you will only be opted out of online sales or sharing of personal information, and you will need to log in to retain settings or turn it on for each browser you use. To submit a request to opt out of offline sales and sharing, please use our form available above.

Non-Discrimination . A California consumer has the right that a business shall not discriminate against you because you exercised your rights under CCPA.

Agents . Authorized agents may submit requests on a California consumer's behalf by submitting the request through the same means listed under the rights above. Authorized agents must establish their qualification to act as an agent, and we will still require verification directly from the consumer, unless the authorized agent possesses an appropriate power of attorney.

Nevada Privacy Statement

If you are a Nevada resident and would like to make a request under Chapter 603A of the Nevada Revised Statutes, you may email us at privacy.statement@qvc.com. Please include "Nevada" in your email subject line and include the following information in your email: your name, Nevada resident address, and email address.

Virginia Privacy Statement

This section is referred to as the " Virginia Privacy Statement " and is provided in connection with the Virginia Consumer Data Protection Act (or “ VCDPA ”). Some terms in this Virginia Privacy Statement are defined in VCDPA.

This Virginia Privacy Statement only applies to people who are consumers under VCDPA.

This Virginia Privacy Statement does not apply to information that is excluded from the definition of “personal data” under VCDPA or to information or activity that is subject to exemptions under VCDPA.

This Virginia Privacy Statement supplements our other privacy notices and policies and shall govern in the event of a conflict between this Virginia Privacy Statement or other privacy notices and policies. However, if any other notice about VCDPA is provided at the point of collection, then that other notice shall govern in the event of a conflict with this Virginia Privacy Statement as permitted by applicable law.

Categories of personal data. We process personal data when you use our services, including personal data in the following categories:

• Account information, such as credentials to access your accounts with us including password; security questions and answers; user names
• Communication information, such as the content messages sent through chat functions, emails, texts, or information that you send to us; recorded calls; technical information related to communications such as time, date or length of the communication
• Contact information, such as your name; email address; street address; zip code; telephone number; texting number
• Event information, such as information you provide if you participate in contests or sweepstakes; customer group or focus group information; in-person or remote attendance or participation in broadcasts or other events
• External information obtained from other sources, such as demographic information; updated shipping information
• Financial information, such as payment card information; gift card information; installment payment information; information related to private label credit card programs associated with our business
• Forum or feedback information, such as comments you make in any forum that we make available; product reviews; answers you provide in surveys
• Government identifier information, such as social security number (e.g., if you apply for a private label credit card); or driver’s license or identification card information
• Information about others, such as name and shipping details of people to whom you send gifts or other purchases; people who you refer to our services through referral features included in our services
• Location information, such as your location when you use our services or make a purchase
• Order and purchase information, such as items you add or remove to a shopping cart; items you purchase; items you return; items you activate (e.g., computer) after purchase; wish list information
• Preferences information, such as preferred sizes or colors of clothing
• Technical and online information, such as identifiers of devices you use to connect to our services; internet protocol addresses; social media or other online identifiers; information from other platforms where we interact including social media platforms operated by other companies
• User interaction information, such as pages you were visiting when you came to our websites and pages you went to when you left our website; pages browsed; items you look at, hover over or click; information you type into the services; interactions with advertisements; information collected through cookies, pixels, beacons, and other tracking technology
• Video and audio information, such as video or images that you send to us or upload into the services; recordings we make if you participate in events that we are recording
• Other information that you provide in your use of our services; information that we collect in the operation of our business
• Information created or inferred based on the categories above, such as analytics information

The examples in the categories above are not exclusive, and other kinds of personal data are included in these categories.

Purposes for processing personal data. We process personal data for the following purposes:

• Performing services, such as:
  • Account provision and maintenance, including creating and managing your account with us; providing customer service; verifying customer information; and providing other services in the course of our business operations
  • Product sales and fulfillment, including selling products; processing and shipping orders to you or to recipients you designate; managing returns; processing refunds; managing warranties
  • Customer service and communications, including responding to requests, comments, or questions through email, text message, telephone calls, postal mail, chat functions; maintaining user forms and product review capabilities; reviewing recorded calls or content of other communications for quality or customer service purposes; responding to requests for information and taking action that may be requested under the VCDPA
  • Marketing and advertising, such as contextual marketing and advertising; personalizing user experience and marketing, including targeted product display; targeted marketing and advertising through the services; marketing through emails, text messages, and other communications methods; re-targeted marketing and advertising across other websites, devices, and platforms; auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards; engaging in analytics to personalize user experience; managing and communicating through our presence on social media platforms and other platforms
  • Payment-related activities, including processing payments, checking creditworthiness, evaluating payment options, providing financing, managing installment payment programs, participating in private label credit card programs
  • Providing technology to enable use and operation of services; providing storage

• Maintaining and improving services and user experience, including:
  • Creating and updating applications, websites, and other features or functionality that we use
  • Debugging to identify and repair errors that may affect how the services function
  • Engaging in analytics related to improving services or user experience
  • Product safety or quality activities

• Fraud prevention and information security, including:
  • Measures to verify identity when an account is used for ordering or when the account is otherwise accessed
  • Helping to ensure security and integrity, including by detecting and responding to fraud or security incidents
  • Limiting payment fraud
  • Protecting against other malicious, deceptive, or illegal activity

• Internal research, including:
  • Developing and demonstrating technology
  • Conducting research, analytics, surveys, and focus groups to improve customer experiences, develop services and products, provide better marketing and advertising

• Other business purposes for which we provide notice, including:
  • Legal obligations, including prosecuting people responsible for fraudulent, malicious, deceptive or illegal activities; defending claims; notifying of product recalls or other issues related to products; enforcing and notifying of our terms and conditions, privacy statement, forum guidelines, and other policies and changes to such terms and conditions, privacy statement and other policies; and for records retention purposes

• Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, made, or controlled by us, and to improve, upgrade, or enhance a service or device that is owned, made, or controlled by us
• Any other purposes consistent with our applicable privacy statements

Third parties. We use third parties to help us in the operation of our business, and these third parties may have access to any of the personal data described in the categories of personal data above.

The categories of third parties with which we share personal data includes:

• Shipping companies
• Order fulfillment companies
• Payment processors
• Advertising and marketing companies
• Social media platforms
• Fraud detection, fraud prevention, and security companies
• Research and analytics companies
• Website and application developers
• Technology services providers
• Analytics companies
• Temporary Staff Providers

VCDPA Rights . Following are rights of Virginia consumers under VCDPA. To exercise these rights, please submit a request through our webform link or call us at 1-800-367-9444 (7am-1am Eastern). Please note that we will need to authenticate you to a reasonable degree of certainty before we can process your request.

Access . A Virginia consumer has the right to ask us to confirm whether or not we process personal data about the Virginia consumer and to access such personal data. We provide access to such personal data by providing you with a copy of such personal data.

Copy . A Virginia consumer has the right to obtain a copy of the consumer's personal data that the consumer previously provided to the controller.

Correction . Taking into account the nature of personal data and the purposes of processing personal data, a Virginia consumer has the right to have inaccuracies in the consumer’s personal information corrected.

Deletion . A Virginia consumer has the right to request the deletion of the consumer’s personal data, but VCDPA permits some personal data to be retained, notwithstanding a consumer’s deletion request.

Sale of personal data . A Virginia consumer has the right to opt out of sales of personal data. While we do not engage in sales of personal data under VDCPA, you may opt out of such sales if we do so in the future.

Profiling . A Virginia consumer has the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer. While we do not engage in activities that come within the scope of profiling under VDCPA, you may opt out of such profiling if we do so in the future.

Targeted Advertising . We engage in targeted advertising. A Virginia consumer has the right to opt out of targeted advertising.

Appeal . A Virginia consumer has the right to appeal our decision with respect to a request to exercise a VDCPA right.